TikTok is introducing a fresh option that enables them to reduce the volume of AI-made content appearing in their feeds. This move comes as the service disclosed that it currently hosts over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This development coincides with a increase in AI-generated material, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this content is considered mass-produced AI material, a label for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we intend to give people the option to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3bn videos on its network labeled as made with AI. In total, more than 100 million videos are uploaded to the app each day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the amount of AI content they view by accessing the topic control setting in the application and choosing AI-made media. Further subjects that can already be adjusted under the filter cover news, fashion, beauty, and dance.
Platform Guidelines
The platform’s policies mandate users to label “realistic” artificially created content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the app will now add an artificially created label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting artificial media. This action is intended to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for professionals and institutions to create informative material about using AI responsibly. This program will benefit educational bodies specializing in teaching programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, following debate over proposals to cut jobs for a large number of content moderators in the UK. TikTok is expected to eliminate 439 jobs in its trust and safety division in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but AI can protect employees by removing the most distressing content before it is viewed by humans. The company announced a notable drop in disturbing and violent content handled by human moderators over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
